Choose Your Own Adventure Retrospective: The Curse of Batterslea Hall by Richard Brightfield

1,000,000 words by tomorrow? Sure thing. You want fries with that? |
Look out, too, for misleading job listings that hide behind attractive-sounding fixed hourly rates that are actually based on an assumed (and typically unrealistically high) volume of output, making the pay much more variable and, predictably, lower. Agreed-on freelance rates based on word counts where the quality of the text has been assured (e.g., it has already been copyedited) are fairer, however.
Services like 'VIP' edits can compound this systemic issue; instead of allotting an appropriate amount of time to each job based on its length and complexity, clients can simply pay more for their work to be turned around faster (though not necessarily to a higher standard). In practice, these more lucrative jobs were never turned down at the company I worked at, regardless of how busy we were, and editors were simply expected to meet the demands of this increased load by whatever means possible.
Rather than expecting concessions on the part of the editor in terms of their time and standards, therefore, a good editing company shouldn't be afraid to occasionally hold off on – or even turn down – work when it exceeds their capacity.
Overly competitive pricing
Editing is an involved and complex process, with innumerable considerations besides spelling and grammar, including sentence and text structure, formatting, length, house style, tone, logic, legal issues, contents pages, indexes and references. There's a reason why companies still need to contract human editors and don't simply rely on AI or tools such as spell check or Grammarly (check the CIEP's suggested minimum rates for freelance proofreading/editing here. Spoiler: it works out to a bit more than £6.99 per 1,000 words).
Ultra-low pricing is, therefore, a cardinal red flag – and the underlying cause of many of the issues mentioned here. While low, low prices can attract more clients, this also entails a lower calibre of work – and higher demands of editors, who are pushed to edit faster and with less care just to turn a profit. (Clients aren't necessarily more understanding if something escapes your notice, either.) The cost of low prices is, of course, almost always passed on to employees rather than employers.
However, many 'content mill' editing companies side-step this issue by focusing their recruitment efforts on the student and recent graduate labour market as salary and job quality expectations will be lower. Employee turnover will undoubtedly be high, but companies can exploit a constantly replenishable labour supply in the form of bright-eyed (if only briefly) graduates who may feel less able to advocate for themselves due to their lack of experience.
These companies can also get away with sloppy standards as they often rely on a source of work that promises abundant demand but limited scrutiny: the international market, especially students applying or submitting work to English-speaking universities. While many such study abroad students have cash to burn, as they're generally non-native English speakers, they won't always be able to call out finer linguistic issues with an edit.
Such jobs will rope you in with how accessible they seem (e.g., they might be remote, available to recent graduates or directly connected to your degree) but are unlikely to have any real growth potential – their entire model is based on low prices and rates of pay but ultra-high volume, after all. Even if you do decide to take up such a role, therefore, whether for experience or money, don't stay any longer than necessary. You can do better, but the company never will so long as they keep turning a profit.
Unrealistic claims about breadth of company qualifications and expertise
Editors experienced in every possible field but no specifics to back it up. Sounds legit. |
No standards on work accepted (entailing duties beyond your job description)
Yeah, this... isn't proofreading. |
This is why work focused on non-professional sources, such as students, and unrestricted non-native English markets is risky territory. When there are no checks on the quality of work coming in, there are no limits to the expectations that can be placed on editors. Nonetheless, editors will be expected to produce work according to deadlines defined by word counts, not work quality.
Some editing services actively market themselves on their ability to increase the client's chances of obtaining a higher grade, winning admission to a chosen school or being published by an academic journal or publication. Not only is this morally ambiguous, straddling the grey area between editing and plagiarism, it's laborious, too – of all the checks an editor must make, trying to make sense of the damn text in the first place shouldn't be among them.
Buy a proofread, get boosted grades and English proficiency for free. Bargain. |
Nor should an editor have to lose sleep over whether a client's edited paper will allow them to pass English Literature 101 at the end of the semester. This can cast the editor in more of a 'teacher' role relative to the client, entailing additional labour in the form of in-depth explanations of changes and drawn-out exchanges based on miscommunications and unrealistic expectations. It's a slippery slope from 'helping' in this way to other teaching duties, too – to the point that I've even been expected to grade the English writing of clients before.
If the client isn't used to dealing with professional editors or has a shaky grasp of English, they might instead equate a 'good' edit with other markers, such as more 'red' on the page. An edit can't be very good, I've seen some clients reason, if their writing hasn't been radically transformed. They might not know what those changes should be, but they're confident there should be much more of them.
As well as a lack of confidence in their writing, this attitude is fuelled by the company overselling their services. Be wary, therefore, of editing companies that invite work from non-professional corners and promise exaggerated results. Editing is the business of polishing texts, not turds.
Lack of acknowledgement of personal achievements
A generous offer to forgo credit by the company. Credit the editor? Who's that now? |
The other, more insidious implication of this system, however, is that editors are never truly credited for their work. An author happy with my edit of their book once asked if they could thank me in their dedication. The use of a fake name, however, barred me from this possibility; my employer defended this by stating he didn't want to advertise individual editors – only the company (despite him demanding personal credit on a larger, more impressive project soon after).
The fact that the book in question was a cringey tween-penned fantasy about anthropomorphic wolf wars I didn't really want to be associated with anyway was beside the point. Taking an employee's name from them is one of the most dystopian things I've ever encountered. Words matter. Listen to the language an employer uses. When mine 'joked' that we were part of a sausage factory, this revealed his true view of us as employees, too. Cheap, disposable and of little more distinction than the homogenous products we were manufacturing.
Not only do you want to be in the kind of place where you'd be proud to put your name to your work, but, crucially, you want to cling onto some semblance of your own identity. Employers might demand much from their employees, but if one is willing to take something as fundamental as your very name from you at the outset, you have to wonder what else they wouldn't hesitate to take from you.
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